How to Embed Videos in WordPress with the Help of DRM Providers

In the digital age, embedding videos into your WordPress site has become an essential strategy for engaging visitors, enhancing user experience, and boosting SEO. However, the integration of video content also brings up concerns about content protection. This is where Digital Rights Management (DRM) providers come into play. They help safeguard your media content, ensuring that your videos are only accessible to your intended audience. In this blog, we will explore how to seamlessly embed videos in WordPress using DRM providers.

Understanding Digital Rights Management (DRM)

DRM stands for Digital Rights Management, a set of access control technologies used to restrict the use of proprietary software, hardware, and content. In the context of video content, DRM ensures that your videos cannot be downloaded, copied, or shared without authorization. This is crucial for content creators, educators, and businesses that rely on video content for revenue generation or proprietary information dissemination.

Why Use DRM Providers?

  • Content Protection: DRM providers offer robust protection mechanisms to prevent unauthorized access and distribution of your video content.
  • Compliance: They help you comply with licensing agreements and legal requirements for digital content distribution.
  • Revenue Security: For businesses that monetize video content, DRM ensures that only paying customers can access the content.
  • Enhanced Analytics: Many DRM solutions come with analytics tools that help you track how, when, and where your content is being accessed.

Popular DRM Providers

  • Widevine: Owned by Google, Widevine is a widely-used DRM technology that supports various streaming protocols and is used by many major streaming services.
  • PlayReady: Developed by Microsoft, PlayReady is another prominent DRM technology known for its robust security features.
  • FairPlay: Apple’s DRM solution, FairPlay, is designed for content distributed via Apple devices and services.
  • DRMtoday: A cloud-based multi-DRM service that supports Widevine, PlayReady, and FairPlay, offering comprehensive content protection.

How to Embed Videos in WordPress Using DRM Providers

Step 1: Choose a DRM Provider

Selecting the right DRM provider is the first step. Consider the following factors:

  • Compatibility with your existing video hosting platform.
  • Supported devices and browsers.
  • Pricing and scalability.
  • Customer support and technical assistance.

Step 2: Integrate DRM with Your Video Hosting Platform

Most DRM providers offer plugins or APIs that allow you to integrate their DRM technology with your video hosting platform. For example, if you are using a platform like VdoCipher or AWS Elemental, check if they support DRM integration.

Step 3: Embed DRM-Protected Videos in WordPress

Once your DRM provider is set up with your video hosting platform, you can embed the protected videos into your WordPress site. Here’s a step-by-step guide:

Install a Video Player Plugin: Choose a video player plugin that supports DRM-protected content. Some popular options include VdoCipher and JW Player.

Configure the Video Player Plugin: After installing the plugin, go to the plugin settings and configure it to support your DRM provider. This might involve entering API keys or other configuration details provided by your DRM provider.

Embed the Video: Upload your video to your video hosting platform and get the embed code. In your WordPress editor, use the shortcode provided by the video player plugin to embed the video. For example:

[videojs_video url=”” drm=”widevine”]

Test the Embed: Preview your WordPress page to ensure that the video is properly embedded and that the DRM protection is active. Try accessing the video from different devices and browsers to ensure compatibility.

Best Practices for Embedding Videos in WordPress

  • Optimize Video Size: Large video files can slow down your site. Use compression tools to reduce file size without compromising quality.
  • Responsive Design: Ensure that your videos are responsive and look good on all devices, including smartphones and tablets.
  • SEO Optimization: Use descriptive titles, captions, and tags to optimize your videos for search engines.
  • User Experience: Provide controls for playback, volume, and subtitles to enhance user experience.


Embedding videos in WordPress with the help of DRM providers ensures that your content is secure, accessible, and user-friendly. By following the steps outlined in this blog, you can protect your valuable video content from unauthorized access and enhance the overall experience for your users. Whether you are an educator, a content creator, or a business, leveraging DRM technology is a smart move in today’s digital landscape.

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